Big Data and Social Media

Everyone talks about Big Data and the „Brave New World“ of transparent internet users.

Which opportunities can companies capitalize on in this new information landscape, especially those without an in-house Data Analytics department? What sort of data from Facebook, Twitter and other popular social media outlets can be used to get to know customers and business partners better, predict their behavior more precisely and optimally customize offers?
SPECTRUM Financial IT-Services now offers with its competence centre Professional Service for social media analyses answering questions like:  Which data sources are promising? How can data out of social media be technically connected? Which prerequisites should be considered? What are the costs of the various vendors? What about interfaces and which authentication methods are used? Interested? Contact us.

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